To debut the new limited-time Target x kate spade new york collection, we brought the campaign to life through a vibrant art installation in Grand Central Station, then reimagined a Meatpacking District venue as a playful, elevated take on New York City for both an intimate launch event and a public pop-up shop. The project was an eight-month, highly collaborative effort, developed in close partnership with both Target and kate spade new york teams, alongside internal and external collaborators.
